Increase your website conversion rate
Ever heard of the concept "The path of least resistance"? This can be applied to your business website to increase leads or online sales.
So you want to sell products online?
Wouldn’t it be nice to sit back and watch the orders pour in all through? Sounds like a perfect picture right? A few phone calls a day… Answer a few emails; send a few things in the main…
How to get website visitors and what to do with them
In an earlier entry we looked at utilising a special offer on your website with a call to action form to encourage more visitors to make an enquiry. Now that you have an offer in place, it’s time to get some visitors to your website to get some leads or sales happening.
Read more: How to get website visitors and what to do with them
Mixing Off + Online Marketing For Better Results
When promoting your business, don't just stick to either online or offline ONLY. Businesses that integrate their on and offline marketing efforts pick up more traction and get a better overall result!
Stay true to your website's purpose...
As your website starts to grow and gain exposure you will start to get propositioned by various companies. A lot of them want to sell you junk that you most likely don’t need.
What NOT to do with your website!
This week I wanted to share a list of “don’t do’s” for your website. As a website designer, we always talk about what you should be doing with your website to get the best result, but just as importantly, it’s also what you don’t do that makes the difference.
The power of blogging
If you’re like most small business owners, you don’t have time to scratch yourself! So the last thing you want to be doing is sitting around wasting time writing blogs right?
Google changes you should know about!
If you own a website, there are some exciting changes that are about to take place in the search engine front that you should be aware of.
Getting Website Promotion Right
Last week we looked at utilising a special offer on your website with a call to action form to encourage more visitors to make an enquiry. Now that you have an offer in place, it’s time to get some visitors to your website to get some leads happening.
You need to make an offer!
"When promoting your business, don't just stick to either online or offline ONLY. Businesses that integrate their on and offline marketing efforts pick up more traction and get a better overall result!"
January Winner: The Newsletter Game
Using call to actions forms on your website effectively.
First, you need to identify which type of enquiries you want to generate. To do this, you will need to understand the different stages of mindset prospects that visit your website will have.
Read more: Using call to action forms on your website effectively.
"How well do you know the AWTWFY office?" - The Game.
In the new format newsletter, each month we play a fun game called... "How well do you know the AWTWFY office?".
“I want to come up first in Google!”
When it comes to promoting your websitewebsites, too many businesses are focusing on the wrong thing.
Everyone wants to “come up first in Google” but this shouldn’t be your number one focus.
Most web design businesses offer a misleading guarantee and with so much information out there it’s extremely hard to really get a grasp if what will and wont work for your business online.
Here's what we got up to over the holidays.
Still a work in progress with many things to be finished, A Website That Works For You are now up and running at our new Penrith web design studio. The new studio is located on Henry Street which after a few coats of paint and some elbow grease we are now proud to call the only "Bright Green" building on the street.
Find out how an effective website actually makes a local business more sales.
This short presentation shows an example of two brothers that operate identical businesses selling the exact same product at the same price. One brother has a website that converts visitors into sales leads effectively and the others is not so effective.
Read more: How an effective website can help your bottom line
Ever wondered how the whole "Advertising on Google" thing works?
This great little video explains the difference between Google's search results and ads. Businesses are generating tons leads and sales through effective Pay-Per-Click marketing from customers directly in their local area. Click play on the video to see how it all works.
Could your business use sales machine that you can turn on
and off at any time that can bring in a an extremely predictable amount of new business at an extremely predictable cost?
It's true! You can still use Pay-Per-Click advertising to generate a nearly guaranteed amount of new leads and sales... BUT ONLY if you use it correctly! Unless you're receiving measured results and know all the "tricks of the trade", you're potentially sending money down a costly bottomless black hole.
Identify the purpose of your website and use these checklists to make sure the basic foundations are in place to help grow your business online!
Ultimately, a business has a website to grow its' bottom line by increasing enquiries and sales BUT in doing so, generally your website has one of the following purposes.
The purpose of any business having a website is ultimately to increase your bottom line. In most cases, this means generating more sales and bringing more money in the door.
But without the basic fundamentals that make a website sales effective, this is nearly impossible. Having a well designed website is simply not enough! It must have what we call, a well tuned "Website Sales Funnel".
