Ranking your website in Google search engine results pages (SERPs) is one of the primary goals of any Penrith business, especially with today’s highly mobile customer base. A first page – or even second page – result is ideal. It guarantees that you have a captured audience; in particular, those who don’t want to go deep into search results to see their options.

Back in the day, landing on the top SERPs is like ABC. The rules were simple. Business owners and website managers scrambled for domain names that started with numbers, believing these ranked first. Web pages prioritised keywords – even doing so scrupulously through keyword stuffing or invisible text.

Perhaps, that’s why search engine optimisation got so complicated. When link and content farms sprouted by the millions, and devious tactics were used by scheming website managers just to get the coveted top SERPs, Google upped its game. Ranking algorithms began to change constantly, from Panda to Hummingbird and whatever’s lined up next. Ranking for keywords turned into – more or less – a craft.

It’s not a big surprise that your mobile presence is important in 2017. Search using mobile devices has increased dramatically. By as early as 2015, it has surpassed desktop searches. Data consumed via mobile has increased by 74%. You can expect it to be bigger this year.

With this, it is increasingly crucial for businesses to look at their mobile presence. Is your website optimised for mobile devices? Have you thought about the mobile user experience? Here are a few tips in mobile optimisation.

One of the most noteworthy trends in 2017 is the sudden immense importance of cross-channel marketing, as opposed to the more dated multi-channel marketing.

These two have used interchangeably but are actually quite dissimilar to each other. Multi-channel marketing refers to having marketing presence in different channels. Cross-channel is like so but the approach is integrated, which requires extensive planning.

An example of multi-channel marketing is having ads in social media, mobile apps, Google searches and email. The cross-channel marketing version of this feeds ads through social media etc. after you’ve browsed / considered buying a product on an app, say Google Play. The integrated approach acts as a filter. You don’t waste your marketing efforts on people who are not likely to buy.

The online landscape these days sees a divide between what to focus on: your search engine optimisation (SEO) or social media marketing (SMM). But, do you really have to choose? To answer this question, it is important to remember that SEO and SMM work together. They help your website reach out to your target market. Of course, this is done through different means.

For some of the web design and SEO projects we’ve encountered, we had to deal with clients who want to skip through their web content. Their idea is just to stick to content that have been written out for other marketing paraphernalia, such as brochures and such.

This is not something you’d want if your goal is to reach out to your target market online.

You need to remember that online, it’s a different ballgame. It is a level playing field – at least. You compete on the same level against your competition. The key is that you need to have all the necessary elements of an optimised web content. Content off another marketing material should never be your website’s default.

Remember that, online, content is still king. Don’t sleep on your web content. Invest in it. Here are some tips:

Published in Online Marketing

So you've been in business for a while, have a basic website and want to know the next steps? You've heard about facebook and social media but is it for you and can it help you get new customers?

The short answer; maybe. But ultimately, it depends on what you're looking to achieve. In this article we'll compare Social Media Vs SEM and hopefully save you a bunch of cash.

Wednesday, 25 February 2015 04:44

Basics of on-page SEO

For a couple of weeks now, we’ve gone off to discuss Penguin 2.0 and building up your link profile. Most of the link profile work that you do is outside your website, or off page. This does not mean you should forget what’s on your website, or on-page.

Wednesday, 25 February 2015 04:28

Are you afraid of the SEO Penguin?

In a recent blog, we talked about Negative SEO and the Penguin 2.0 update. This latest Google algorithm update left Search Engine Optimisation experts and online marketers scrambling to ensure that their websites stay on top of search engine ranking. Negative

Wednesday, 25 February 2015 04:15

What is negative SEO and how to stay positive?

Its a normal scene at the office every time Google does an update; our search engine optimisation specialists, webmasters and internet marketers all get involved at the new task at hand; ensuring rankings are maintained and making sure our process factors in the new updates.

Video of Chris at First Choice Apprentices who talks about how the online marketing A Website That Works For You did boosted his host acquisition rate by over 35%.

Published in Online Marketing
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