When your search engine optimisation and social media lead prospects to your website, you need to make sure that your business website Penrith is ready to deal with these prospects, at all stages of their buyer’s journey.

Lead nurturing pertains to nurturing your prospects through the different stages of the buyer cycle using relevant content. Interested men and women aren’t always ready to buy. According to a study by Gleanster Research, only 50% of leads are ready to buy when they visit your website. It is up to your content to lead them from one stage through another.

According to DemandGen, lead nurturing is more effective in getting a response than the usual email blast. Effective lead nurturing starts with content mapping.

Lead nurturing is an important aspect of any inbound marketing strategy. Lead nurturing refers to the process of building a relationship with your leads and prospects. Your Penrith website plays an important role in this process. There are several things you can implement through your website when you want to engage with your leads and provide them with the information that they need.

If you have a website or do business online, one of the most important strategies that you should get started with is conversion optimisation or conversion rate optimisation (CRO). After all, you took to the internet to help your business, right? Conversion optimisation is your way of ensuring that the people you engage with through your website take action. You want your website to work in converting visitors into clients.

When you spend as much time online as we do, you won’t escape the buzz made by content marketing. If this was show business, we would’ve crowned content marketing as today’s ‘it girl.’ That’s how hot it is in 2017.

What’s more impressive is that it’s not a hot-off-the-pan sensation. Content marketing has been around, and gained its deserved following in recent years.

According to CMI and MarketingProfs’ B2B Content Marketing 2015: Benchmarks, Budgets, and Trends — North America, 88% of marketers today use content marketing as an integral part of their marketing strategy. Of these marketers, 70% even say that they are producing more and more content per year.

A website is not a static entity online. It's not there just to look pretty – it should do something for your business. It should sell; or, at the very least, generate leads online. This is one of the things that differentiate a website that works and one that doesn't. To do this, a great Call to Action is your best friend.