When your search engine optimisation and social media lead prospects to your website, you need to make sure that your business website Penrith is ready to deal with these prospects, at all stages of their buyer’s journey.

Lead nurturing pertains to nurturing your prospects through the different stages of the buyer cycle using relevant content. Interested men and women aren’t always ready to buy. According to a study by Gleanster Research, only 50% of leads are ready to buy when they visit your website. It is up to your content to lead them from one stage through another.

According to DemandGen, lead nurturing is more effective in getting a response than the usual email blast. Effective lead nurturing starts with content mapping.

Lead nurturing is an important aspect of any inbound marketing strategy. Lead nurturing refers to the process of building a relationship with your leads and prospects. Your Penrith website plays an important role in this process. There are several things you can implement through your website when you want to engage with your leads and provide them with the information that they need.

You’ve taken on online marketing and have gotten some leads. Great! Now what?

Not all leads are the same. You get them at different stages of your sales funnel. Some may be at the bottom of the funnel, ready to buy. Others linger on top, reading your blog posts or engaging with you on social media.

Your job is to get them through the funnel to make a purchase. There are many strategies here. In the same way, there are several risks. Leads could leak out of your funnel.